Partners

Rotosound Music Strings 

We are honoured to have Rotosound as our string partner. ​ ​

Rotosound has been creating, designing and making strings for over fifty years. By helping music icons like Jimi Hendrix, John Entwistle and Geddy Lee to create their amazing sounds, Rotosound strings have become synonymous with the British Tone. Renowned throughout the world, Rotosound is the home of legendary products such as Swing Bass 66 and Roto strings and is justifiably proud to be part of rock history.

Founded in 1958 by James How as a small, UK based, family-owned and operated company, Rotosound core values are little changed today. More sophisticated machines, designed and built by the late founders son, Jason How, still produce high quality instrument strings using only the best materials and a great team of people who really love what they do. Each string is physically and visually inspected at every stage of the manufacturing process to get maximum consistency, ensuring each one is unrivalled in tone, tuning stability and durability.

James was and Jason is a musician and engineer with vision and passion whose leadership helped Rotosound becoming one of the foremost string manufacturers in the world. Rotosound products combine musical knowledge, heritage and state of the art production methods to produce strings that bring music to life. Jason, following in his father's footsteps, works relentlessly to invent new machines, reinvent strings and rediscover products like the Vintage Fuzz Pedal. Rotosound, whilst staying faithful to the originals, improves on them by the use of contemporary up to date technology and components such as new foil packaging, which ensures strings reach customers as fresh as the day they leave the factory.

Now sold in more than eighty countries across the globe, Rotosound strings are not only used by some of the greatest guitarists and bassists, but continue to attract the best of the current and up and coming musicians. For over fifty years now their strings have changed the sound of rock and have been used on some of the most amazing albums recorded by some of the best artists in the business including Duff McKagan (Guns n' Roses/Velvet Revolver), Billy Sheehan (Mr Big), Noel Redding (Jimi Hendrix), Guthrie Govan, Steve Harris (Iron Maiden) and Roger Waters (Pink Floyd). Rotosound are also the choice of strings for many of the world's most contemporary successful bands such as The 1975, Rival Sons and Florence & The Machine.

Rotosound strings have played a large part in the history of rock music and the company plans to continue drawing on this rich legacy to continue being a major influence for decades to come. 

​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​Check them out!

The Scottish Music Centre ​ ​ ​

We are delighted to be working with The Scottish Music Centre to make guitar playing accessible to all young people in  Scotland. 

The Scottish Music Centre is at the heart of the national music industry in all its forms. From preserving our musical heritage with the ever-expanding archive, to representing contemporary composers and musicians, the SMC stands at the forefront.

Our aim is to champion the wealth of talent that abounds in Scotland's musical community by actively promoting music locally, nationally and internationally.

​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​Check them out!

WEEE Solutions Ltd  

WEEE Solutions Ltd are a licensed waste management company specialising in the disposal of waste electrical and electronic goods. Our licences enable us to transport, treat, process and report data on all forms of waste. We recycle over 95% of the resources that we manage and strive to further improve on this.

We partner with WEEE Solutions to rescue guitars that are going to landfill. We refurbish them and put them to good in the community.

​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​Check them out!

Teenage Cancer Trust  

Teenage Cancer Trust offers unique care and support, designed for and with young people. We fund specialised nurses, youth workers and hospital units in the NHS, so young people have dedicated staff and facilities to support them throughout treatment.

We run events for young people with cancer to help them regain independence and meet other young people going through something similar. And we provide easy-to-understand information about every aspect of living with cancer as a young person.

​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​Check them out!

Calibrate Odoo

12 Guitars is proud to announce that Leading ERP Software and Services Provider Calibrate will sponsor our continuing efforts to enable well-being across the community by making guitar playing accessible to everyone regardless of their age, background or circumstances. This collaboration aims to leverage Calibrate’s technology and expertise to support the 12 Guitars’ mission and growth.

Calibrate helps their customers improve efficiency, sell more, and spend less, through automation.  They deliver the power of Odoo's business management software tools to their clients throughout the UK.  Calibrate is the Scottish Odoo partner but also have offices in the Northwest of England.  They want to help UK businesses grow - no matter the business sector.

The main highlights of the sponsorship are the following:

• The Sponsorship from Calibrate will provide vital funding in support of operational costs and overheads
• Calibrate will provide Odoo ERP Tools enabling 12 Guitars to streamline operations, enhance efficiency and amplify it's social impact (including this website!)
• Improving operational effectiveness at 12 Guitars by managing guitar and equipment stock through all stages of the refurbishment and re-distribution process using Odoo ERP Tools.

This partnership showcases Calibrate’s dedication to corporate social responsibility and 12 Guitars’ commitment to continuously improving the social impact it makes. The collaboration is poised to make a lasting impact on operational effectiveness at 12 Guitars and will enable the planning and execution of the next stages of growth and development.

​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​Check them out!