Privacy Policy

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Privacy Policy

Your privacy is important to us and we will never sell your personal data to anyone else.

We will only use information collected about you in accordance with the Data Protection Act 1998 and any other applicable legislation. We collect information from visitors to this website when the user specifically enters their personal details (e.g. when completing an online form) and when you e-mail the company your details for the purpose of registration or enquiry, i.e. name, postal address, telephone number and e-mail address. We will process information collected via this website for the purposes of:

  • providing the Company's services;
  • answering your enquiries;
  • providing you with information about products and services;
  • internal analysis of website performance and effectiveness of marketing channels.


We may occasionally send you notification emails about updates, news, our products, legal documents, offer customer support or marketing emails. Any marketing message you receive from us will carry an 'unsubscribe' link, allowing you to freely and easily unsubscribe at any time. We may also use and disclose information in aggregate (so that no individuals are identified) for marketing and strategic development purposes.

Security & Disclosure

Security is a top priority for us so, in order to keep your information secure, we have a number of procedures in place to protect this information and prevent it from becoming compromised. We'd never disclose information about you or your business to any third parties unless required to do so by government bodies, law enforcement agencies, or if it becomes necessary for the purposes of dealing with your enquiry (e.g. a supplier's service visit or telephone call). If we do wish to pass your details on, we would always ask permission in advance.

Use of Cookies

A cookie is a small piece of data stored by your web browser on your computer's hard drive, which enables us to identify your computer when you visit this website, track your browsing patterns and build up a demographic profile. Data provided by cookies is not personally identifiable and is always anonymised.

Cookies are stored on your individual device and so you have full control over their use. You may deactivate or restrict cookies by changing the settings of your web browser. Cookies that are already stored can also be deleted at any time. However, please be aware that switching off cookies may restrict your use, or lower the performance, of this website. A 'first party' cookie is delivered via the site you are browsing (i.e. and not from any other 'third party' websites.

The cookies that are set by visiting the 12Guitars website include:

  • _ga: Google Analytics cookie, which is used to distinguish users. More info
  • __utm*: Google Analytics non-personally identifiable information used for website analytics. More info

IP Address Tracking

[We use software callled [ ]on our website. This is a small piece of code, much like Google Analytics, which tracks IP addresses visiting a website. Those IP addresses are then matched to company data held by Lead Forensics and reported to After Digital. This does not affect individual persons visiting our website, only companies.]

Access Rights

You have a right to access personal data we hold about you for a small administrative fee. To obtain a copy of the personal information held about you by the Company, please write to: 12 Guitars, unit 18 , 6 Harmony Row, Govan Glasgow G51 3BA or via email


This Website may contain links to other websites which are outside the Company's control and are not covered by this Privacy Policy. If you access other sites using the links provided the operators of these sites may collect information from you, which will be used by them in accordance with their own privacy policy.

Duration of Processing

We will store your usage data until any such time when you withdraw your consent for us to do so. All other data, as specified above, will be retained for as long as is necessary for the purpose(s) for which we originally collected it. We will not use it for any other purpose without your express consent. We may also retain information as required by law.

Revisions to This Policy

From time to time, we may revise this Privacy Policy. The most current version of this Privacy Policy will always be available here and will govern our practices for collecting, processing, and disclosing personal data.

Any Questions?

Please feel free to contact us with any questions regarding our privacy policy or cookies policy on

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